Ryan Foizey, our digital marketing strategist, talks about White Hat SEO and why it's important to execute your SEO campaign the right way. We advise you stay away from Black Hat SEO, AKA the wrong way to go about SEO, as it can negatively affect your campaign. It is no secret that it takes time for Google to see that you are the best resource for the targeted keyword you want to rank for. There are no shortcuts to a successful campaign. Take your time and the results will come! Thanks for sharing, Foizey!
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