Learn how to Rank Videos and Use YouTube to Grow Your Business: of the best ways to get more views on YouTube and grow your channel is to optimize your video. This is called Video SEO or YouTube SEO. Basically, you are getting your video to come up higher in the search results for popular keywords and topics.
When this happens you start getting a lot more views because you are getting found by people looking for videos on certain topics. The best part is that this happens on a daily basis meaning you will be getting your videos seen every single day by new viewers over and over.
The best place to start is to use the Google Keyword Planner Tool to get some research on popular topics. Once you do that, you will have a big list of videos to create.
Then make sure you use it in the title of your video. You should also include it in your tags. You need to write a 200-400 word description using your keywords as well.
But the most important 3 factors will be:
1) Using your keyword in your title which you can see here: 1:07 YouTube tells us they give more weight to what you use in your title and if you don't use it it will be a pretty difficult to rank your videos.
2) Be sure you always build a channel of authority. This is the most important part of YouTube SEO! You can see it here: 2:14 YouTube and Google just want the best results coming up in their search engines and they know authority sites and channels give the best content. That is why they are authorities. So focus more time on building a channel of authority!
3) Creating the right video for the search term people are looking for, which you can see here: 5:48 This allows you to prove to Google and YouTube you are the best search result and they will give you more exposure.
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