Today we cover how to rank on Google maps quickly.
Want to take the local SEO course? Head over to Transcription:
What’s up!
Today I'm going to be talking to you about the easiest way to start ranking your Google My Business. Now, ranking organically is great, but in most cases when you start out a business you’re going to want to rank on the maps first. This is because you're likely going to be ending up in the sandbox organically.
What’s The Sandbox?
If you don’t know what the sandbox is, it's the place where Google puts new sites right after they're made. And generally, this happens to most sites for the first couple months. If you guys want to actually see how to get out of the sandbox, let me know in the comments and I can create a separate video on the top ways I personally use to get out of the Google sandbox.
But either way, we're here to learn how to rank quickly in Google Maps. So, we're going to continue this…
Step Number One: Optimize GMB
So the first thing that you're going to want to do is optimize your Google My Business location with pictures of your location and correct file URLs to match those pictures.
WHAT TO DO IF YOU DON’T HAVE AN ACTUAL LOCATION
If you don't have an actual location and you're using a service area that’s just a general vicinity on the map, then you can still take pictures of your location, except of course, it’s probably going to be of a house, right? If you don't feel comfortable taking pictures of your house, I've also done in the past taking pictures of plants or random things inside my garage that were ranking at one point when I was living in a garage, and I just named the picture “picture of plant.jpg” or “picture of plant in office.jpg”. I would try to get three photos of the outside of the location, three photos of the inside location, three photos of the team, and three photos of service photos.
Step Number Two: High Quality Citations
The next thing I would do is build high quality citations, hopefully local citations, to the Google My Business with the correct name, address, phone number that's matching what is on your Google My Business location. It’s really important that you have consistency with your name, address, and phone number.
What Exactly Do I Mean By Consistency?
So, if your Google My Business says “Street”, but your citation on another site says “St.”, then you want to make sure that those match up. If you want to know where I actually get my citations, leave a comment and I can put that in the description. I'm actually going to be creating a page for citations on my website in the near future. So, until then I will be pointing to the person that I actually used to build my citations.
Step Number Three: Review Generation Strategy
The third thing I would do is come up with a review generation strategy. If you guys don’t have a review generation strategy, I would definitely look into starting to create content around your niche that you’re trying to rank locally for, take that content and then distribute it to people and capture those people that you’re distributing it to, whether you’re distributing it to them by ranking organically, sharing it on social media, using paid traffic, and then offer them an upgrade on the post.
EXAMPLE STRATEGY
So for instance, download the free checklist. Once you have them in controlled assets, for instance, if they download the free checklist and you get their email, you can email them and ask them for a review on the stuff that you're teaching around your niche. It's a great way to start building reviews, and don't forget to respond to your reviews on your Google My Business location.
So those are the top three ways to start building your rankings on Google locally on your Google My Business page.
Extra pro tip: if you take the local course that I've been making which is going to be in the link in the description, I will be going over step by step how I rank on Google My Business but also locally, organically, how I set up ads and how I do a bunch of other stuff around local. I also go over how I've actually been able to rank tons of businesses; my own businesses and other people's businesses with the local SEO that I do.
So, if you want to see step-by-step how I do these things, head over to the link in the description, get the course, and hopefully I'll see you in the course.
Until I see you guys next time, Happy SEOing.
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