Paul talks about Black Hat vs. White Hat SEO and why Black Hat SEO is something you want to stay far away from. Unethical marketing agencies will use Black Hat SEO to help push your website to a high ranking, (better placement on a Google search results page) but in the end, when Google catches this practice, your URL will be blacklisted from the search engines results page. Black-listing your companies URL in today's competitive online field will most likely result in your doors closing... for good. Be careful out there! (Thanks Daniel)
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