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Peter J. Meyers evaluated some of the brand names that won( and lost )at Google search in 2015. Sites that lost ground in organic search rankings didn't have a strong foundation. Sure, the majority of these sites have strong domains that have been around awhile, but the fundamental aspects that improve a page's power aren't there. This includes interlinking your

pages using random keywords( with more emphasis on your brand). According to Brian Dean's famous post, "Google's 200 Ranking Factors," The variety of internal links to a page indicates its importance relative to other pages on the website. More particularly,...

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