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You see where we're going here, right? It's much simpler than most brands think, too: If you have a social media account, ensure someone is monitoring it and can address questions and react to remarks in a timely style. Individuals online anticipate real interaction, not robotic reactions or constant brand name promotion.
Even if somebody asks a concern about a service or product you do not provide or that is provided by a rival, do not hesitate to chime in and use appreciation when due. As you can see, the price of unresponsiveness on social networks negatively affects much more...
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