What is it?
And why is it important?
Let’s start with the what?
S - E - O it’s an acronym meaning:
Search Engine Optimization
Search Engine Optimization or SEO
I wouldn’t call it a thing, its more of a milestone. Higher page ranking from white hat SEO should mean your producing quality and easy to digest content. It means without paying for ad space you organically rank in the search results by using SEO.
Look at SEO as a two headed monster. Sure on-page and off-page SEO is a struggle in itself.
But I don’t mean that monster.
NO!!!
This monster is more like hardware - software, because on one hand is about building a website, creating quality content, building links and lets not forget the on-page off page struggles.
But on the other hand and just as important SEO is about people. That’s right people!!!
Understanding the words and phrases used when people are seeking answers. Grasping the mindset of your target audience and the sort of content they wish to consume.
Having a solution, being an authority on the subject or question being asked.
When your brand is known and trusted sponsored through quality backlinks, relevant content and other SEO tasks, you will rank well in the search results.
It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.
Bruce Clay
Recommended Reading >> bit.ly/32kRpzw
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