Hello everyone, and welcome to another Weekly Wisdom. Today we are going to be talking about something about KPIs.
How many times have you been in your, say, agency, or maybe you work an in-house job, and someone has come up to you and said, "Hey, I would like 10 DA 30 links this month.", and you are just like, "Ugh, kill me now."
Or they are maybe like, "I would like number one rankings for this particular keyword." And you are like, "Well, that is not a thing." And all these ridiculous known SEO-based requests that are not actually going to make any difference to their business whatsoever.
That is why having a solid reporting and KPI structure is really important. Today what we are going to do is we are going to go on the iPad, and I am going to write out the exact KPI structure we use at Type A Media and some of the metrics we use for reporting, so hopefully you don't have all those awful conversations about blank metrics and DA and all that good stuff.
Recommended Reading >> bit.ly/32kRpzw
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