Between SEM & PPC:
PPC is SEM.
That is, pay-per-click advertising (PPC) is the same as search engine marketing (SEM), or at least a vital part of it.
SEO is none of those things.
What likely evolved over time due to the multiple potentially confusing digital marketing acronyms, as well as the need to define specific paid initiatives outside of Google paid search, brought two heavily used cost-driven marketing terms to mean the same thing (leading to even more potential confusion from SEO company that brings you
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