It seems like a very simple definition, but let us elaborate more on this. Basically, it is the process of improving the visibility of your website to your online audience via search engines Optimization. In other words, optimization methods which help improve your website's ability to be listed on the first or second page of organic search results. In the most simplest terms, you want to create unique, fresh, quality content written for your audience and then you want to build quality links from relevant websites to point to that specific content. Of course, SEO involves a lot of work and there have been many books written about it, but if you stick to the basic rules of writing quality content and building quality links, then you are taking the right steps towards improving your website's presence in organic search result
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