Starting at 2pm BST, we have our third session of the day where you will learn a variety of new skills from PPC to SEO and attracting more clients.
We have Steve Morgan sharing his "10 Ways to Get More SEO Clients".
Poppy Mac will share her insights on "How to Avoid Getting Ripped Off by Google Ads"
Francine Rodriguez will talk about "Google Ads Shopping for Beginners"
Our final speaker is Orit Mutznik discussing "Why You Should Make Your Pagination Search Engine Friendly"
Steve Morgan's presentation:
Whether you're a freelancer or work at an agency, we all love doing SEO. But getting SEO clients can be a struggle - especially for those who feel inexperienced with (or simply downright hate) the sales process. I'll give 10 quick ideas of out-of-the-ordinary ways to attract SEO client through various networking methods, some of which involve events, social media, or other means entirely.
Poppy Mace:
With Covid-19 causing a cut in marketing budgets, ensuring your PPC campaigns are making the most of your ad spend has never been more critical! Whilst Google have handed out over $340 million in free ad credits since the start of the pandemic, their recommendations on how to spend it are less desirable. I'll be giving some tips and tricks on how you can make sure every penny counts!
Francine Rodriguez
Ecommerce right now is at an all time high. However, starting to advertise with Google Shopping campaigns can be a daunting step. In this talk we will be breaking down the steps and strategies you should follow when beginning your first paid shopping campaigns.
Orit Mutznik
Following my recent research into the top 150 women's fashion ecommerce pagination practices, I came to the conclusion that most retailers are missing out on a lot of their organic visibility by blocking from Google many products that live in the pagination only. Making your pagination search engine friendly offers a much greater reward than a risk, IF you keep in mind a few important principles.
Recommended Reading >> bit.ly/32kRpzw
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