People are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, and it's the buzz, and you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online. And I have to say, the quality still isn't there, but we're really close.
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A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites: Post Pandemic Marketing Tips for Small Businesses | Turn Your Business Around Through Marketing: big thing which everyone knows is everything's moving online. And if you see what people are talking about, a lot of people are just like, "Yeah, everyone's buying online be of COVID, but after COVID, everything's going to go back to normal. And I have this conception, and a lot of people also agree with this, but I have this conception that what would've happened five years from now of more people adapting online, it just got pushed forward due to COVID.
So that's the first big trend that we're seeing. McKinsey has this whole video and report about this kind of stuff. It's quite interesting. They actually even ran commercials, I think, on YouTube about it. But you know, before COVID, commerce... When I'm talking about commerce, I'm not just talking about Amazon, I'm talking about commerce, like accounting, people getting business online, all that kind of stuff. Roughly, 12% of commerce was done online. The rest was done offline. It was still a really small portion.
Now you got people like my parents who are just like, "Wow, we knew about Amazon, but we're buying, it's cheaper than going to Target," or cheaper than going to Ralph's, or wherever they go to buy stuff. And they're like, "And sometimes, they deliver it in the same day for free." There's prime and stuff. My parents don't get the concept that are on my accounts, so they think it's quote-unquote free. But I've had it like 100 or $200 or whatever it is.And so that's the first big trend.
The second big trend that we're seeing is people are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, and it's the buzz. And you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online.
Now, I'm not saying you can automate everything, but you can take out a lot of aspects and have a lot of these tools do things for you that we would've done manually. And I think that's what's amazing.
Here's a good example of this, I have this SEO tool called Ubersuggest, and you can use a lot of the tool for free. The majority of the tools are actually given away for free. And I gave my team initiative for 2021. See, when people do SEO, you have to go and modify your code and type in all this stuff. And it gets complicated for most people, and they don't have staff, or they don't know how to code. And I gave my team objective, and I said, "In 2021, I want it where someone can put a JavaScript;" just like you do a Google Analytics, you put this little code on your website, and it tells you how many visits you get in Google analytics; and I'm telling them I want people to be able to put up a little code on their website.
If they're on WordPress or something, they just click a button, and they install a plugin. Like make it super simple. With the Shopify, same thing. And do it where that little code can modify all their other code on their website, so they don't actually have to make the majority of their own SEO changes.
So imagine saying, instead of telling your developer, "Hey, go make all these changes." What happens if the tool did 60, 70, 80% for you? 100% is going to be tough right now, but let's say 60, 70, 80%? You may not get as good as results compared to if you did manually, but if the tool did the majority of it, you're better off than doing nothing.
And then you can always have a human go do the remaining portion that can be done in an automatic way. And you're going to be better off because you just saved money, and you did it more efficiently.
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