This video on "What is copywriting" will help you understand copywriting from the ground up. In the world of digital marketing, you must have heard the term copywriting, but very few people talk about copywriting. It's one of the essential skills for any digital marketer. It has been estimated that there are 131,200 copywriters in the United States today. It is projected that the copywriter job market will grow by 7.6% from 2016 to 2026.
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In simple words, copywriting is a type of writing or a set of words that will convince the reader to take some kind of action, and that action can be anything like registering for an event, signing up for something, or buying a product.
Businesses usually hire copywriters to write landing pages, Facebook and google ads copy, social media posts, etc., in order to convince readers to take some action. Copywriting should be a part of any marketing plan and is one of the most powerful ways to capture the attention of your target audience and motivate them to convert or purchase.
Topics Covered in this session:-
- What is copywriting?
- What does a copywriter do?
- Types of copywriting
- Difference between copywriting and Content Writing
- Tools for a copywriter
- Average salary of a copywriter
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